Growth Lead — AI Creative Suite | Remote

About the Company

A profitable, bootstrapped AI company operating at $12M ARR with a team of ~15. Launched in 2022 as the first product in its category, scaled to profitability from day one, and has expanded from its flagship consumer product into brand, e-commerce, and enterprise use cases. Now building into video and audio. Lean by design — this is a company that moves fast and operates without waste.

About the Role

First full-time growth hire. Marketing has been run directly by the founder; this person takes full ownership of growth going forward. The scope spans influencer marketing, performance marketing, and organic content — some initiatives already running and handed off, others net-new and built from scratch.

This is an execution seat. You will own initiatives end-to-end, learn new channels quickly, and drive measurable impact on acquisition and revenue. You'll work directly with the founder as the company expands its product surface.

What You'll Own

• Full ownership of growth strategy and execution across influencer, performance, and organic channels
• Transition and scale existing initiatives currently run by the founder and contractors
• Design and launch net-new growth programs across untested channels
• Drive measurable impact on customer acquisition and revenue
• Partner directly with the founder on growth narrative as the platform expands

Requirements

• 2–6 years of growth or marketing experience with demonstrated, measurable impact
• High agency — identifies problems and drives solutions independently
• Scrappy executor — comfortable doing the work, not just directing it
• End-to-end ownership across at least one growth channel, from concept through measurement
• Comfortable with ambiguity and the pace of a lean, founder-led company
• Genuinely excited about generative AI products

Nice to Have

• Performance marketing experience (agency or in-house)
• Social media leadership at a consumer or prosumer brand
• Prior first-marketing-hire experience at a startup that scaled
• Dual B2C and B2B (SMB/Teams) audience experience
• Influencer marketing track record with measurable results
• Familiarity with generative AI tools (image, video, audio)

Compensation

~CAD $180k base + competitive equity. Fully remote.