Senior AI Engineer
Frisco, TX
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Senior AI Engineer – MarTech / Marketing Intelligence Hybrid | San Jose, CA or Frisco, TX (must be locally based | (no relocation)


The Role

Senior AI Engineering role architecting the intelligence layer behind a global consumer software company's marketing ecosystem. You'll move the org from manual campaign management to autonomous campaign orchestration — designing agentic workflows, generative creative pipelines, and real-time personalization systems that operate with minimal human intervention.


This is a hands-on, build-it role at the intersection of MarTech and applied AI.


Responsibilities


  • Architect and deploy AI agents for cross-channel campaign orchestration, real-time lead qualification, and end-to-end workflow automation
  • Build scalable generative asset pipelines for automated ad creative (text, image, video) using LLMs and multimodal models, with brand-safe guardrails
  • Implement RAG systems for context-aware, personalized content across web, email, and SMS
  • Develop and productionalize ML models for LTV prediction, churn propensity, and Next Best Action engines
  • Own the full MLOps lifecycle — feature engineering, deployment, monitoring for data drift
  • Ensure compliance with global privacy standards (GDPR, CCPA) and implement privacy-first AI techniques (differential privacy, synthetic data)
  • Establish Responsible AI governance frameworks across the marketing function


Requirements

  • Strong SQL and cloud data warehouse experience; Databricks for feature engineering a strong plus
  • MarTech integration experience — CDPs (HighTouch), ESPs (Braze, Iterable), Ad Platforms (Meta Conversions API, Google Enhanced Conversions), Analytics (Adobe CJA)
  • Deployment fluency with Docker, Kubernetes, and cloud AI services (SageMaker, Vertex AI, or Azure AI Studio)
  • Previous experience in a high-growth B2C marketing environment
  • Ability to translate vague marketing goals into concrete technical requirements


Nice to Have

  • Experience developing applications or integrations across Windows, macOS, iOS, or Android ecosystems
  • Customer-facing web experience (JavaScript, Adobe Experience Manager)
  • Expert Python; deep experience with PyTorch or TensorFlow
  • Hands-on with LLM orchestration frameworks (LangChain, LlamaIndex, LangGraph)
  • Production experience with RAG systems and vector databases (Pinecone, Milvus, Weaviate)
  • Fine-tuning experience (LoRA, QLoRA) with frontier LLMs
  • Strong grounding in Bayesian A/B testing and causal inference


The Stack

  • Data: Databricks, HighTouch
  • AI/ML: Claude, PyTorch, Hugging Face, OpenAI API, LangGraph
  • Orchestration: Airflow, Prefect, GitHub Actions
  • Marketing Execution: Braze
  • Monitoring: Weights & Biases, Arize, Grafana
  • Analytics: Adobe CJA


Compensation

$180,000 – $230,000 USD base + bonus program


The Company

Well-established, globally recognized consumer software company with strong perks: bonus program, 401k, medical/dental/vision, paid parental leave, 14 paid holidays, and unlimited PTO for exempt employees.


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